BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.
We’ve always been strong proponents of leveraging account intelligence to improve sales and marketing – long before the term Account-Based Marketing was ever coined. But, there is one key component without which ABM simply doesn’t work: account intelligence.
We always enjoy celebrating our Clients’ successes. We're very excited about an article in the November 2016 issue of a new ABM publication, “ABM in Action,” highlighting O.C. Tanner’s successful ABM strategy.
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
ABM is the strategic approach marketers use to support a defined universe of accounts. But where do you start? The ABM resource center is designed to help you build out the ABM strategy that’s right for your business.
ABM is impossible without insights. A solid ABM strategy uses insights to prioritize the right ABM targets, know what to say to engage that defined universe of accounts and gain access to the decision makers within those companies.
In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.