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Gigamon: BAO Customer Success Story

March 1, 2017
Category: Case Studies
With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.
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Perspectives From the Field: BAO and Fidelis

October 20, 2016
Category: Case Studies
At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.
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Getting Appointment Setting Right in the Public Sector

September 15, 2016
Category: Blog Post
Generating leads within the Government requires a unique approach. Because of the differences between the public and private sectors, BAO has developed a Public Sector practice complete with an internal certification process to help Clients succeed in the Public Sector.
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Solving the Sales Productivity Challenge

August 2, 2016
Category: Blog Post
In a recently published infographic, SiriusDecisions highlighting the top 5 challenges facing sales leaders. In this second blog in a 5 part series, we focus on the challenge of improving sales rep productivity.
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BAO and Castlight: Appointment Setting On Demand

July 20, 2016
Category: Case Studies
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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On-Demand Webinar: Four Trends to Track in 2016

December 14, 2015
Category: Webinars
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.
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#Savetheb2bsalesrep : The Un–Death of the B2B Salesperson

Posted by Nick Slipp June 10, 2015
Category: Blog Post
Seeing #Savetheb2bsalesrep plastered across a giant screen at the 2015 SiriusDecisions Summit came as a complete surprise. Few could have expected such an abrupt reversal.
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Inside the Infographic: 3 Observations From a Year in Appointment Setting

Posted by Chad Sjursen March 3, 2015
Category: Blog Post
BAO recently published a 2014 Year in Review infographic. Here we provide insights about the “Un-Closables," the top organizations clients wanted to meet with and the companies that accepted the most meetings last year.
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2014: A Year in Review [Infographic]

February 10, 2015
Category: Infographics
6 million. That's the number times BAO dialed the phone in 2014 to secure 33,175 appointments. With a year's worth of insights in hand, we look back at who was closing, what prospects were buying, and which territories were hottest.
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Appointment Setting for Red River: Going Further, Deeper and Wider into the Federal Market

June 23, 2014
Category: Case Studies
Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.
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