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BAO and Castlight: Appointment Setting On Demand

July 20, 2016
Category: Case Studies
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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3 Tips for Capitalizing On the Growth of Inside Sales

February 25, 2016
Category: Blog Post
Based on what we’ve seen in the market and among our Clients, there are three key things organizations need to keep in mind as they consider growth and expansion for inside teams.
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Foundation-Building for Fast-Growing Sales and Marketing Teams

Posted by Jim Higgins October 28, 2015
Category: Blog Post
Building a scalable sales and marketing foundation can be a challenge when your company, your market and your team are going at breakneck speed. Jim Higgins offers advice based upon BAO’s experience working with fastest-growing companies.
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Hyper Growth and Other Sales & Marketing Trends

Posted by Nick Slipp October 19, 2015
Category: Blog Post
72. That’s the percentage of high tech organizations that are growing their field sales teams in the next year. Hyper-growth stands out as the biggest takeaway from BAO’s Inside Outside Sales & Marketing Trend Report.
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BAO Trend Report: Inside / Outside Sales & Marketing

October 15, 2015
Category: Trend Reports
The BAO Inside / Outside Sales & Marketing Trend Report takes a deep dive into the current sales and marketing landscape and offers key demand generation insights on growth plans, roles & responsibilities, inbound leads and other factors.
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A Note to Hyper-Growth Companies: You’re Moving Fast, but Don’t Forget to Build a Foundation

Posted by Jim Higgins October 7, 2015
Category: Blog Post
Tech Crunch recently posed the question, “Is Enterprise Hyper Growth The New Normal?” Every day we’re seeing more companies where unprecedented growth is the norm, but even in this new era, there are challenges.
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Hyper-Growth Resource Center

August 27, 2015
Category: Resource Centers
Your company is growing fast and the pressure is on. Designed to support fast-growing sales and marketing teams, the Hyper-Growth Resource Center provides content and insights to support companies in hyper-growth mode.
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Inside the Infographic: 3 Observations From a Year in Appointment Setting

Posted by Chad Sjursen March 3, 2015
Category: Blog Post
BAO recently published a 2014 Year in Review infographic. Here we provide insights about the “Un-Closables," the top organizations clients wanted to meet with and the companies that accepted the most meetings last year.
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2014: A Year in Review [Infographic]

February 10, 2015
Category: Infographics
6 million. That's the number times BAO dialed the phone in 2014 to secure 33,175 appointments. With a year's worth of insights in hand, we look back at who was closing, what prospects were buying, and which territories were hottest.
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The Mid Market Blueprint: Understanding Buying Activity to Increase Productivity

June 18, 2014
Category: Infographics
To help marketers and sellers understand buying activity in the mid market, BAO conducted a market research study to uncover tech spending trends and identify IT opportunities. Check out the second infographic in BAO’s Mid Market series for the inside track on mid market buying activity.
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