With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
Generating leads is more important to B2B technology sales & marketing teams that ever before as many organizations are focused on creating an increasing volume of leads. But another challenge that’s equally important: following up on all those leads.
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.
As organizations dramatically increase their content marketing volume, they’re driving unprecedented volumes of inbound leads. But a lead is only “hot” for so long and our research shows that it takes 31 dials to qualify a single lead - even when it's warm.
Your team has made massive investments to develop the content that drives more leads than ever before. But market research indicates that up to 40% of all inbound leads never receive any kind of follow up from sales.
Your company is growing fast and the pressure is on. Designed to support fast-growing sales and marketing teams, the Hyper-Growth Resource Center provides content and insights to support companies in hyper-growth mode.