BAO is experienced in developing and executing channel-focused demand generation programs, helping Clients optimize their Market Development Funds by securing face time with the right executives in their prospect audience.

BAO helps drive demand through the channel, whether it’s working with major technology companies to drive leads to their channel partners; distributors’ technology manufacturers and VAR networks; or resellers directly, to effectively utilize MDFs received from technology companies. BAO can drive multiple campaigns with multiple-legged sales calls.

The campaigns – both regional and national – often handle multiple technology messages, and BAO has developed a proven program that works effectively with the complexity of the channel.

Additionally, many channel-focused organizations have worked with BAO’s Precision Marketing Group to segment and prioritize the target audience as it relates to partner programs.