Clients BAO delivers customized demand creation programs for hundreds of companies in software and services. The measure of our success is that 60% of our new business comes from client referrals.	A true measure of our success: 60% of our new business comes from Client referrals.

• A data storage Client increased its prospect penetration by 60% by using BAO’s PMG services to refine and augment their prospect audience; BAO secured sales opportunities with 84% of the qualified prospects.
• Over a two-year period, an IT Services company tracked $32 million in closed business that began with BAO meetings.
• Over a two-year period, a Client tracked one out of every nine BAO meetings to closed business.
• A major software company increased its pipeline in one region from $1.2 million to $14 million in just 2 months by working with BAO.
• A business intelligence company used BAO for a campaign targeted at the Sarbanes-Oxley Act, and we penetrated 87% of the first 250 targets identified.
• The VP of Sales for a major CRM company reported a pipeline increase to $15 million, up from $500,000, in just four months.

BAO has Clients in every area of the software and services industry:

• Asset Management
• BPO
• Business Intelligence
• CAD
• Collaboration
• Communications/Telecommunications
• Consulting
• CRM
• Database/Data Quality
• Document Management
• E-Commerce
• Enterprise Application Integration
• ERP
• Financial
• Healthcare Software
• HR/Workforce Software
• Information Security
• IT Services
• Mobile/Wireless Software
• Networking/Connectivity
• Product Lifecycle Management
• Storage
• Supply Chain/Manufacturing Software
• Utilities Software
• Web Services