Case Studies

Page 1 of 11 items

Gigamon: BAO Customer Success Story

March 1, 2017
With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.
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How SkillSurvey Turned Content Marketing Into Real Pipeline

November 22, 2016
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
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Perspectives From the Field: BAO and Fidelis

October 20, 2016
At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.
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BAO and Castlight: Appointment Setting On Demand

July 20, 2016
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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O.C. Tanner: Marketing with Account Intelligence [Infographic] Case Study

July 14, 2014
O.C. Tanner leveraged BAO's Opportunity Identification to prioritizing buyers and ramp up demand generation with highly targeted marketing. Check out this real-world example of using account intelligence to go to market effectively.
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Appointment Setting for Red River: Going Further, Deeper and Wider into the Federal Market

June 23, 2014
Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.
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Appointment Setting for Seamless: Productivity, Pipeline and Faster Time to Market

April 8, 2014
Seamless had aggressive sales numbers to meet and a desire to move up market – but knew they’d need support to get there. This case study discusses how Seamless partnering with BAO to generate $7 million in pipeline and nearly $1 million in closed business.
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Advanced Demand Generation for FalconStor: Maximizing BAO Account Intelligence Across Your Organization

September 26, 2013
For FalconStor Software, Inc., a true market segmentation model is built on a realistic understanding of their target market – an understanding that considers each prospect’s buying plans, budgets, installed competitive solutions and key pain points.
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Opportunity Identification for Skillsoft: Leveraging Account Intelligence

February 25, 2013
In less than 120 days, Skillsoft leveraged BAO's Opportunity Identification to isolate real, actionable sales opportunities, drive pipeline and improve operational efficiency.
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Recapturing Predictable, Profitable Maintenance Revenue Streams

July 16, 2012
Learn how a global security software vendor used BAO's Lead Qualification service to drive maintenance renewals and increase productivity.
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