Company Overview

Since 1997, BAO has specialized in demand generation. We have worked with hundreds of Clients – most in the software and technology sectors – employing innovative, cost-effective methods to generate powerful results. As industry analyst SiriusDecisions stated in its Executive Edge whitepaper, “BAO is excellent at what it does…We have been quite impressed with the professionalism of the BAO inside sales team.”

To meet their sales revenue goals every quarter, our Clients need a continual stream of qualified prospects building their pipelines. And in order to turn those prospects into customers, they need their sales personnel to meet with them face-to-face. BAO Performance-based Demand Generation and Customized Prospect Profiling and Contact Validation services help them do that.

Our Performance-based Demand Generation service uncovers the right prospects and sets up meetings with them on a pay-for-performance basis.

BAO secured more than 100,000 executive level meetings for hundreds of Clients. Our singular focus on the top of the pipeline accelerates the sales cycles by ensuring that sales personnel are constantly engaged in actionable, high level sales activities that lead to more closed deals.

Our Customized Prospect Profiling and Contact Validation services provide research on and validation for prospects provided by our Clients, ensuring that those prospects are appropriate and their contact information is accurate.


BAO's singular focus on the top of the sales pipeline accelerates sales cycles by ensuring that sales personnel are constantly engaged in actionable, high level sales activities that lead to more closed deals. Unlike many traditional lead generation programs, BAO is committed to both quantity and quality. And the success of our services can be easily measured.

Working with our proprietary database of over 1 million names in 180,000 companies and government agencies, we provide rapid penetration into the specific companies our Clients want – and need – to see.  We have secured more than 100,000 executive-level meetings for hundreds of Clients.

BAO operates facilities in Burlington, MA and Mesa, AZ with sales offices in Allentown, PA and Palo Alto, CA.