Marketing Event Managers Marketing Event Managers put in a tremendous amount of diligent work preparing, developing and executing everything from Webinars to direct mailings. The most successful events can have an immediate impact on sales and marketing goals, but their success relies entirely on targeting the right audience. Without the right list of invitees, impact metrics, such as number of follow-up activities generated, drop significantly. BAO’s Precision Marketing Group helps Marketing Event Managers develop a customized invitation list by researching the companies you are trying to reach as well as the specific contacts within them.

Working with BAO, Clients see their event success metrics increase dramatically, because the events are focused on the right companies and contacts.

You need to know that the companies invited have the pain or challenges that your solutions address. For example, if your campaign is focused on prospect companies that have more than 100 contact center seats (or have RFID requirements or a specific data storage infrastructure), you need to execute on a list that only contains companies with that infrastructure.

Additionally, you want a guarantee that you are inviting only the specific contacts appropriate for your event. BAO will determine who should be invited, whether they are determined by Line of Business (CFOs, VPs of Supply Chain) or areas of responsibility (SOX initiatives or reverse logistics). Unlike traditional list brokers, this information is collected live, specifically for you – so you can be certain it is 100% accurate.

Working with BAO, Clients see their event success metrics increase dramatically, because the events are focused on the right companies and contacts. Additionally, the data we gather is yours to keep, allowing you to continue to build a highly customized, accurate database for your future events and campaigns.