Access Sales Cycles — BAO’s Inbound Lead Qualification Immediately identify when to nurture and when to SELL. Companies meet or miss forecasts due to their ability to capitalize on every possible revenue opportunity. While high-performing Marketing organizations spend time and budget creating a surplus of leads, many go stale because they are not followed up within a timely fashion. Marketing teams are frustrated by the lack of follow-up while Sales organizations are frustrated by the perceived lack of quality.

90% of Marketing-Generated leads go stale due to lackluster follow-up

As a result:

• “Diamond in the Rough” deals slip away as they are discarded with tire-kickers
• Your competition is stealing customers
• You see a decrease in Marketing-influenced ROI

Active sales cycles are few and far between. When Marketing organizations are able to tap one, companies must be able to react and capitalize on that opportunity instantly.

Maximize Every Lead

With a successful lead generation program in place, every lead generated is followed up on immediately. You beat competitors to the punch and get a leg up on capturing all potential deals. Unqualified opportunities don’t bog you down. Every marketing dollar spent is maximized. Deals are won due to the ability to follow up with interested prospects on their time frame.

This is the power of BAO’s Inbound Lead Qualification.

Cut Through the Clutter

Lead generation programs deliver opportunities that cover the entire spectrum – early stage researchers to BANT buyers. Webinars, email campaigns, white papers and events may produce a high volume of leads, but it is often difficult to distinguish where they fall on the buying spectrum. The process can be cumbersome for a maxed-out Inside Sales Team. BAO turns roadblocks into advantages through a tested process that confidently matches leads to a point on the lead spectrum.

When you provide us with your Marketing-generated leads, daily or weekly, BAO:

• Works through the leads in your Priority Order – by source or size of company, for example.
• Contacts prospects real-time and asks a series of customized qualification questions.
• Ranks each lead based on your definitions, and delivers them on a buying spectrum, with Next Steps.

With BAO on your team, you:

• Cut through the clutter and execute sales strategies against the high-probability buyers.
• Capture all revenue opportunities.

Performance-based Inbound Lead Qualification

BAO provides you with the speed, scalability and detail necessary to turn lead generation campaigns into closed – loop revenue opportunities. Backed by a performance-based methodology, you can rest assured you are maximizing revenue instead of adding cost.

For more information, contact us today!