Marketing Executives BAO works with hundreds of Marketing Executives who are under increasing pressure to generate activity for the field sales team that results in high-quality, actionable opportunities. At the same time, it is increasingly difficult for them to capture the attention of decision makers at the top prospect companies.	BAO’s Pay-Only-For Performance approach guarantees your budget is spent only on activities that produce results.

Many BAO Clients implement multiple marketing programs to drive awareness, educate audiences and ultimately develop leads appropriate for sales. When coupled with BAO outbound demand generation activities, these programs are turbocharged. BAO Clients report increased ROI in the conversion of “suspects” to prospects – in fact, they track a lead-to-opportunity ratio of more than 35%!

Clients particularly appreciate BAO’s Pay-Only-For-Performance approach because it guarantees their budgets are spent only on activities that produce results. Unlike other “lead generation” companies, BAO strategic campaigns are both high in quality and meet your quantity expectations.

BAO’s Precision Marketing Group was created in 2004 at the specific request of Marketing Executives at our Clients. They understood that the effectiveness of their campaigns was directly linked to the quality of their target audience. BAO’s PMG Team works with Clients to customize their campaigns, researching each prospect to determine important information such as infrastructure, challenges and initiatives. Unlike with traditional list brokers, PMG’s data is collected live – for your company alone. BAO’s research not only provides you with guaranteed fresh data, but also with a roadmap for your campaigns.