Our Company

BAO – A better way to go to market

From established industry titans to the innovative start-ups disturbing the status quo, high-tech leaders come to BAO for the best in performance-based appointment setting, account intelligence, and lead generation services. Our team of highly skilled and experienced sales professionals provides the customized, scalable, real-time support that sales and marketing teams need to crack open new markets, land priority accounts, and unearth the most viable opportunities.

We don’t just claim to be the best at what we do; We prove it.

$10 millionin pipeline generated for our high-tech Clients each day
55%of our secured meetings are converted into second sales activities (35% higher than the industry average)
25,000+outbound calls made daily
300,000+
appointments secured to-date
30:1 average ROI
for our Advanced Demand Generation solution

Who We Are

BAO is a family owned and operated business founded in 1997 by a small group of smart, passionate people. Over the last seventeen years spent pioneering the appointment setting industry, the BAO family has grown to include a team of more than 200 sales professionals. We are a dedicated and driven bunch. We work hard and play harder. We’re competitive but collaborative, aggressive but approachable, and disciples of both the latest marketing technologies and the most revered old-school sales tactics.

What We Do

We consider the work we do more of a calling than a job. We are on a mission to give leaders in the high-tech space a better way to go to market. We help our high-tech Clients increase sales productivity and improve marketing efficiency by providing unrivaled insights about and access to the accounts they want to land. We up your chances of success by bridging the gap between sales and marketing – replacing guesswork with certainty so you hit the target every time.

What We Believe

We believe that it’s time to put the “market” back in “marketing.” We believe that there’s a smarter, more effective way to combine the technology and sophistication of marketing with the persistence and resilience of sales – giving you the best of both worlds. We believe that the best solution is usually the simplest, and that it just makes sense to focus on the companies that are most likely to buy your solutions.

We invite you to learn more about the story behind BAO, our services, our Clients, and what makes us different. We’re changing the way high-tech companies go to market, and we’d love for you to join us.