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Find Active Sales Cycles — BAO’s Performance-Based Outbound Prospect Qualification
You know which prospects are buying now. In six months. In twelve months. You know which prospects will never buy and why. You know each of your prospect’s pains, challenges and initiatives. And you know who is making the decisions.
With the visibility into the active buying cycles in your industry, you gain the competitive advantage needed to capture all of the potential revenue opportunities quarter over quarter.
BAO offers Outbound Prospect Qualification to provide you with access to those advantages immediately and cost-effectively.
Gain unprecedented competitive edge by having visibility into every active sales cycle in the next 18 months.
The single most critical success factor of any marketing program is a well defined target market. Currently, most technology companies define their target market by arbitrary demographic criteria, like revenue, SIC code and number of employees.
Poorly — or generally — defined target markets yield substandard ROI on marketing dollars. They inevitably result in:
- Missed sales cycles
- Spending $ on the wrong prospects
- Inability to precisely measure marketing strategies
- Reliance on anecdotal feedback from the field
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"Savvy companies today are conducting exploratory investigations into likely companies. They define the broad target market with a specific set of criteria and then turn that definition over to an outsourcing provider for deeper analysis of the opportunities, organization structures and time frames of individual companies with the target market. This process provides the foundation for more effective lead generation activities." - IDC, 2009 |
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In a unique performance-based model, BAO builds Buying Spectrums for technology companies by performing outbound live qualification surveys that uncover key criteria, including:
- Current technology environment
- Pains and challenges
- Buying processes
- Confirmed initiatives
- Purchasing time frame
Armed with this intelligence, you know where the deals are going down, and how to approach the best prospects with solutions that match their identified needs, plans and pains. You benefit from knowing which prospects to spend budget on, and you are in the ultimate position to win the most new business in your industry.
For more information, contact us today!
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