Performance-Based Demand Generation Streamline Your Sales Process by Generating Greater Demand Converting “suspects” into prospects by choosing the right companies and securing face-to-face meetings with the right stakeholders propels qualified leads into your pipeline – significantly improving your pipeline by increasing sales opportunities. Unfortunately, many companies are unable to keep their pipelines full, often because cold calling — an extremely powerful demand generation technique when executed correctly — is neglected.

35% of the meetings we secure convert into pipeline opportunities – 15% above industry averages.

That’s where BAO’s Demand Generation service comes in.

Measurable Results
Performance-Based Demand Generation – which generates top-level pipeline activity through qualified introductory sales opportunities – has always been a BAO core offering, and we constantly refine our methods to increase our success rate.

BAO’s Demand Generation services are strategic, tangible and measurable. Clients utilize BAO’s experience in a variety of ways including:

• As a strategic support overlay for their entire field organizations – ensuring that each territory has enough demand driven to support their goals
• With vertical campaigns to increase market share in top vertical industries, such as Financial Services or Federal Government
• In support of specific products or solutions – many BAO Clients ensure that new or undersold product lines are at the forefront by using BAO’s services focused on these products
• In support of M&A activity – with continued consolidation in the technology marketplace, many BAO Clients use strategic demand generation to present a newly merged organization quickly and effectively to the market or conversely, to leapfrog competitors during a time of competitors’ upheaval

BAO has secured more than 100,000 high quality introductory sales opportunities. In addition to the tens of thousands of meetings with IT professionals we’ve booked for our software and technology services Clients, we have secured 13,000+ meetings with Financial executives, 12,000+ with Supply Chain and Operations executives and 11,000+ with Information Security executives

Industry analyst SiriusDecisions attests to our capabilities in its Executive Edge white paper, “It takes a unique set of skills to engage a cold prospect in 60 seconds or less, and the BAO team is particularly effective at doing it.”

By securing meetings with prospects in the critical first phase of the sales process, BAO’s Performance-based Demand Generation services can help you gain a rapid and sustainable advantage over competitors. Equally important, these services can strategically complement the capabilities of your field sales team and enable them to focus on what they do best: Close deals.

Click Here to See How We Do It.

For more information, contact us today!