By Appointment Only Announces Industry Veteran as New Chief Sales Officer

Burlington, MA – October 14, 2009- By Appointment Only, Inc. (BAO), the leader in demand generation services for technology companies, today announced the newly created position and hiring of a Chief Sales Officer. Lee Levitt is assuming the strategic post of CSO, directing BAO’s North American direct and channel sales teams. The addition of Levitt is a key part of BAO’s strategy to capture the growing demand of lead generation needs in the technology industry.

“We are thrilled to have Lee onboard – this is truly a case of the perfect person, in the perfect role at the perfect time,” said Jim Higgins, BAO’s President.  “Our Clients will benefit from Lee’s experience in the trenches of sales and marketing across industry-leading technology firms.  Our team will benefit from his expertise in sales productivity and effectiveness and will be in an ideal position to build on the success we’ve had in 2009.”

Before joining BAO, Levitt spent 4 years as the head of the Sales Advisory Practice at the global market intelligence firm, IDC.  In this role, Levitt worked closely with Sales and Marketing executives at industry leading technology companies, designing strategies to help Clients maximize their overall sales productivity. 

“As the Sales Advisory Practice leader at IDC, I’ve known BAO for years, and have watched them with a keen eye,” shares Levitt.  “I consistently heard positive feedback from BAO Clients and I’ve been impressed with both their unique, proven model as well as their leadership position delivering demand generation and customer intelligence services to a wide range of leading and emerging tech companies.  I’m excited to be part of the BAO Success Story!”

Levitt is a frequent speaker at IT industry and executive sales forums, where he presents his view on trends in technology sales and best practices that improve sales productivity. Levitt has more than 25 years of technology sales, marketing, and operational experience as both a technology executive and industry analyst. He is an active member of the Strategic Account Management Association (SAMA).

He has held senior sales, sales operations, strategy, business development, marketing and channel development positions in a variety of publicly traded and venture-backed companies, including News Corporation, Novell, Phase Forward, Process Software, Software.com and Texas Instruments. 
Levitt holds a bachelor's degree in economics from Colgate University and is an avid (Cat 4)
bike racer.

Contact:
Michelle Spears
Marketing Manager
(781) 323-7000
mspears@baoinc.com