BAO Opportunity Identification

With all of the technology buyers out there, how do you know who’s looking for a solution to purchase today? How do you find new business before it goes to a competitor? How do you know if your sales efforts are focused on the right people with the right message?

BAO’s Opportunity Identification services provide newfound visibility into active buying cycles. We take on all the heavy lifting required to research and navigate your target accounts and then provide you with insight into who’s buying, what they are buying, and when.

We work with you to define the accounts you want to target and then we call live into each organization, interviewing influencers and decision makers, and delivering a real-time snapshot of each account. We gain customized intelligence about your prospects’ current IT infrastructures. What competitive products are installed. What their purchasing plans are for the next six, 12, and even 18 months. And, who will influence or own the deal.

It’s that information that will allow you to focus your marketing and sales efforts on the companies and segments with the most substantial, immediate opportunities. The bottom line – we help you own your market.

It’s insight that you simply cannot get anywhere else.