Services Overview

BAO offers five distinct Performance-Based Demand Generation Services, all aimed at providing visibility and access to active sales cycles:

• Appointment-Setting ensures your field team is meeting with the right people at the right companies. BAO has secured more than 150,000 meetings and Clients report that 55%+ of these meetings result in pipeline opportunities.
• Outbound Prospect Qualification provides customized qualification of your target audience so you can see which prospects are qualified. BAO builds out a Buying Spectrum to show you which prospects are buying when – allowing you to align resources and budgets with the companies that have the highest probability of turning into revenue for you.
• Inbound Lead Qualification guarantees you are capitalizing on each qualified lead that has been generated. BAO follows up with each person who has responded to a campaign – whether it is a webinar attendee, someone who has downloaded a white paper, or a hot web site visitor – and qualifies them. This triage work delivers you the visibility into these leads, making sure you are focused on the ones that have the highest propensity to buy sooner.
• BAO's Contact Validation provides 100% accurate contact lists by title (CFO, CISO, etc.), or responsibility (person ultimately responsible for data storage, BI initiatives, for example). All of your sales and marketing campaigns will be more powerful when applied against a clean, updated target audience.
• Maximize your event marketing investments with BAO’s Event Support Services. BAO will work with you to uncover the right people to invite, and drive key attendance to your events.