Enable the Channel The key to channel success is strong partner relationships.

The key to strong relationships is landing more business.

From resellers and distributors to OEM relationships, your channel network only thrives if you are able to consistently help your partners generate viable opportunities and land business. After all, your channel sales organizations need to fill the pipeline and meet sales quota, just like you. By improving their odds of winning business, you will improve your relationship and strengthen both of your positions in the marketplace.

It’s simple. You help them build their business, and they help you build yours.

Gain partner loyalty by consistently providing potential deals.

BAO helps you provide the support your channel partners need to land more business more quickly:

Our team is experienced at anticipating and managing the complexities of channel programs. We help you manage all the companies, players, campaigns, and details without a single misstep.

Using BAO products and solutions to provide channel partners with account-level intelligence, our high-tech Clients’ deliver measurable channel ROI including increased sales, superior market presence, and incremental revenue.

Although the concept is simple, in practice channel marketing is a complex ecosystem comprised of many moving parts. More moving parts means more margin for error. A linear process will not work in this environment. You need specialized expertise to successfully navigate and nurture these key relationships.

Your ability to drive revenue depends on your ability to deliver a go-to-market strategy that helps your channel partners identify and prioritize opportunities. Then, you need to arm them with the intelligence to translate those opportunities into real pipeline and revenue.

Identify Opportunities

Identify Opportunities

Our demand generation services uncover real buyers with real initiatives within your partners’ target accounts. Whether the goal is breaking into new markets, ramping up existing territories, or measuring the viability of existing leads, we help you develop a more targeted and effective channel sales strategy.

Prioritize Opportunities

Prioritize Opportunities

Our team speaks directly to the people you want to reach in live interviews that reveal important details about their purchasing plans, pain points, and current infrastructure. We then score and segment accounts so that you can match each opportunity with the most appropriate channel partner.

Fast, Targeted Access

Fast, Targeted Access

From there, our industry-leading appointment setting services get you the critical face-to-face meetings you need to drive pipeline. Our scalable team does the hard work for you – each of our Inside Sales Reps making more than 175 calls daily.

Learn more about how BAO delivers impressive results for the channel and visit our Mid-Market Resource Center for guides on how to successfully reach and sell into this broad market.