• Building traction with their top prospects
• Testing/penetrating new markets or lines of business
• Supporting new product or service launches
• Optimizing marketing campaigns
• Deeply penetrating existing customer bases for increased cross-sell opportunities
• Launching a sales “blitz” by securing multiple meetings within the same target company
• Revitalizing sales efforts in verticals where existing contacts have grown “stale”
• Filling gaps in inside sales teams

Hundreds of leading software and technology services companies trust BAO to enhance their sales efforts. Why? Because our approach, experience, resources and business model are unique in the marketplace — and together they enable us to deliver tangible results...time and time again.

The Team
When companies engage BAO, they get more than telemarketers or administrative support. They are assigned a fully staffed account team: Account Executive, Inside Sales Manager, Client Services Representative, Learning & Development Manager and Inside Sales Representatives. These professionals, all of whom undergo an intensive BAO training program, serve as strategic partners dedicated to helping the Clients achieve sales and marketing goals.

Experience
Over the past ten years, BAO secured more than 100,000 executive-level meetings for hundreds of Clients. Our Clients include companies that specialize in virtually all aspects of technology – from IT Security, Networking Solutions and Document Management software to Business Intelligence applications, ERP systems and Supply Chain software. Some of our Clients are world-renowned corporations that leverage our skills to augment the capabilities of overtaxed and widely dispersed field sales teams, and others are young, VC-backed start-ups looking to gain fast traction in the marketplace.  BAO will utilize our vast experience to design a customized Demand Generation program that works for you.

Performance-Based
BAO offers tangible Performance Based Demand Generation services that can be readily measured and evaluated. Instead of making significant expenditures on lead-creation activities that too often fail to yield results, BAO Clients pay only for actual face-to-face prospect meetings generated – after the meetings have taken place.

Profiling and Contact Validation
BAO’s Precision Marketing Group (PMG) is expert at calling into prospect companies to uncover actionable market intelligence customized to align precisely with your requirements and initiatives, enabling you to run successful sales and marketing campaigns. PMG personnel are trained to work efficiently and effectively, taking as little time as possible to obtain or confirm contact information for prospects.

Focus
BAO is a results-drive culture. We are proud of what we stand for — and our entire team takes enormous pride in how well we serve our Clients. We have a stringent set of principles that guide our activities

• Performance is the foundation of our business model
• Responsiveness and flexibility are core beliefs
• We steadfastly adhere to “The BAO Way,” a proven and effective paradigm for conducting business operations that promotes our Clients’ success
• Partnership means being a seamless part of our Clients’ teams

Proprietary Database
BAO’s proprietary database of prospect-related information — which is cleaned and refreshed daily — contains nearly 1.7 million names at 180,000 companies in North America, including hundreds of thousands of executive-level IT contacts, 100,000+ line-of-business contacts and 75,000+ executive-level Government contacts in State, Local and Federal agencies.