Blog

Introducing Account Maps: A Natural Evolution for BAO

Posted by Jessica Pilat, Vice President of Marketing April 16, 2015
Category: Blog Post

We are excited to be announcing the addition of a new product to our portfolio: Account Maps. With BAO’s focus on enabling smarter go-to-market strategies, Account Maps are a natural piece of the BAO demand generation puzzle.

For nearly 20 years, we’ve provided the industry’s best account intelligence – getting Clients access to and insight into the companies that can make a positive impact on their bottom line. In fact, the combination of our reach and unique perspective on corporate America positions us to obtain the hard to get intelligence about what these companies look like on the inside, making Account Maps a natural evolution for BAO.

At their core, Account Maps are straightforward, strategic snapshots of your most critical prospects designed to enable better account planning. BAO Account Maps

Many BAO Clients shared their feedback with us, and our Account Maps encompass their collective request to provide actionable, fresh account intelligence to help their field teams sell far, deep and wide.  As always, we collect our account intelligence via live conversations, as well as live-validate all of the contacts provided in our Account Maps. The user-friendly format was designed with sales teams in mind, and the ability to upload all pertinent information and contacts supports the marketing teams we service as well.

What sets BAO Account Maps apart? 

  • Relevance: The sales intelligence you need without a lot of “filler” – ideal for use in day-to-day inside/outside sales
  • Presentation: Easy to use and easy to share to improve productivity and collaboration
  • Accuracy: Live-validated and refreshed quarterly, so you know the information is up-to-date
  • Value: You also get  “extras,” such as line-of-business contacts, links to LinkedIn profiles, and a .csv of all contacts for easy integration with CRM and marketing automation platforms

Download On-Demand Webinar Introducing BAO Account Maps

Check out this On-Demand Webinar to hear the story straight from our CEO, Jim Higgins and take a tour of an actual BAO Account Map. In the same on-demand session, Megan Heuer, Vice President and Group Director, SiriusDecisions joins us to dive deep into best practices for how sales and marketing can best collaborate for effective Account-Based Marketing.

Also be sure to check out our quickly growing list of 200 available maps. Looking to cover a vertical, or penetrate the toughest accounts? Check out BAO’s Account Map Packs here.

Jessica Pilat

Jessica Pilat

Vice President of Marketing

I lead BAO’s go-to-market strategy, including our own demand generation. It’s fun marketing to marketers and sales people because I understand their challenges and needs. And, yes, I’m also a BAO Client!

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