Blog

Generating Demand in Cybersecurity

October 24, 2018
Category: Blog Post

The number of calls needed to secure a single meeting with a cybersecurity decision-maker is 137 - a figure 19% higher than for other tech solutions. Demand Generation in Cybersecurity

Cybersecurity is an increasingly crowded market.  With new technologies coming to market constantly, decision-makers are bombarded on a daily basis and it can be hard to differentiate between the growing number of brands and their capabilities. Getting the attention of a CISO or other cybersecurity purse string holder requires persistence, experience and a proven talk track.

BAO helps increase your teams’ at-bats with CISOs and other cybersecurity decision-makers by augmenting your team with experienced inside sales representatives (ISRs) that specialize in cold calling and driving pipeline.  Since 2017, we’ve dialed the phone more than 1.3 million times on behalf of cybersecurity clients alone.

 “BAO’s experience in the cybersecurity space certainly sets them apart from other lead generation providers. I’ve used them at multiple companies - always in security - and have seen firsthand that their knowledge of the industry results in pipeline for my business. With the cybersecurity industry being so fast and dynamic, and the technology market being so competitive, BAO provides a real advantage to sales and marketing teams by ensuring consistent access to buyers.”

-- Kathy Swail, Head of Field Marketing, Proofpoint

In cybersecurity lead generation, knowledge of the landscape is vital to success, and an engagement’s ultimate success often comes down to relationships.  Learn more about how BAO works hand-in-hand with your individual sales reps to drive pipeline, with the BAO & Fidelis case study.

Fill out the form to learn more about BAO and we’ll give you a complimentary list of 250 cybersecurity contacts for your time. 

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