Blog

Let’s talk about the Higher Ed market.

June 2, 2020
Category: Blog Post

Let's talk about the Higher Ed market

Technology has gotten really good at inferring prospect needs and pushing out communications at scale, but it can’t have an authentic conversation. At BAO, we have conversations that drive real results—like enabling you to help Higher Ed navigate the 2020-2021 school year.

Like every other organization, Higher Ed institutions are trying to figure out how to reopen safely and effectively. Technology will play a pivotal role. And so will vendor sales reps—as trusted advisors.

Traditionally, only 41% of all Higher Ed IT project planning happens in Q2 and Q3.1 But in the scramble to adapt to remote learning, virtually all schools are evaluating supporting technologies right now.

With BAO, you can get your reps in front of Higher Ed decision makers so you can help them prepare for when schools open in the fall, whatever that may look like.'Schools are investing in technologies. In fact, the projected Compound Annual Growth Rate of global cloud computing in the higher education market between 2018 and 2027 is 25%.

Over the years, BAO has secured more than 20,000 meetings in higher ed market, many of which have come amid a recent push by current clients to aggressively target IT decisions makers in the space.

1 source: BAO Trend Report: Higher Education
2 source: Absolute Market Insights, December 2019

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