What We’re Reading - and Why It Matters: Marketing & Selling Technology in the Education Market

Posted by Mike Farrell, Chief Operating Officer February 14, 2014
Category: Blog Post

The Chronicle of Higher Education LogoIn What 5 Tech Experts Expect in 2014, The Chronicle of Higher Education asked the experts to identify the hot tech trends for this year. And while it might not be surprising to see analytics and the cloud on the list, some of the trends — like “gamification,” for example — present an interesting and perhaps unexpected opportunity.

Buying for education technology happens during the summer months, when students are on break. In order to be in the higher ed discussion, you have to start developing pipeline by early spring! Budgets and priorities are being set for projects on the horizon — and you’ve got to get in front of them quickly.

BAO can help you crack into the education market. In fact, our numbers speak for themselves…

BAO's unrivaled database contains

 Higher Education Statistics Table 1

Which has fueled our ability to set

Higher Education Statistics Table 2

Learn more about strategies for marketing and selling technology to the Education Market in this BAO Trendcast.

Mike Farrell

Mike Farrell

Chief Operating Officer

As COO, I lead BAO's business operations and drive service delivery efforts in order to deliver an excellent experience for our Clients. I've spent most of my career leading tech sales teams including 17 years of experience selling into the Public Sector.

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