What We’re Reading and Why You Need to Read It, Too: Selling Into Micromarkets

Posted by Jim Higgins, CEO November 15, 2012
Category: Blog Post

"The first step in pursuing a micromarket strategy is to create an 'opportunity map' of potentially lucrative hot spots.”

“Selling into Micromarkets,” Harvard Business Review, July-August 2012

Selling into MicromarketsCheck out "Selling Into Micromarkets," an article in a recent issue of Harvard Business Review.

We have always advocated for the “micromarket” selling approach – identifying and understanding real opportunity to increase organizational productivity, efficiency and profitability. Our services and solutions inform successful go-to-market strategies built around detailed, account-by-account intelligence. It’s a cross-functional, collaborative approach that will change the way you sell – and effect positive change across your entire organization.

We encourage you to read it. Share it. Teach it. Preach it.

Because this is truly the key to successful selling – and it’s the approach we take every day in uncovering opportunities and driving profitability for our Clients.


Jim Higgins

Jim Higgins


As CEO, I'm passionate about strategically giving our clients consistent access to opportunities in their market and ensuring they have successful relationships with BAO. I love putting more science into the art of prospecting.

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