Forecasting 2015: Tapping Opportunities Close to Home in State and Local Government

Posted by Mike Farrell, Chief Operating Officer January 19, 2015
Category: Blog Post

“When you look at the state and local government market, we are talking about a market that’s $95 billion and growing. And it seems to be growing roughly – in terms of IT spend – around 2% a year over the last couple years.” - Joseph Morris, The Center for Digital Government

With the New Year upon us, it’s been exciting to collaborate with BAO Clients on their go-to-market plans for 2015.  We’re especially encouraged about the huge potential for success in the state and local government markets. This is a space that has rebounded exceptionally well from the recession and sequestration. Just look at the stats above!BAO State and Local Government

So what does that mean for you? In a word: opportunity, especially at the local level. 

  • According to this story in Government Technology, municipalities are ready to evolve in 2015. They’re embracing a data-driven approach to governing that “empowers them to be responsive to citizens’ wants, needs and ideas.” How are they going to get there? The article cites cloud computing, “government as a platform,” social collaboration and optimization of the “Internet of Things” as key initiatives they’re thinking about. 
  • And some cities are ahead of the curve – this infographic provides a snapshot of the results of Government Technology’s 2014 Digital Cities Survey. It offers great insight into which U.S. cities are the savviest, plus a look at the tech trends and priorities driving municipal government going into this year. 

The results might surprise you – the techiest towns are Los Angeles, Winston-Salem (North Carolina), Avondale (Arizona) and Dublin (Ohio). Are any of these savvy cities in your patch? If so, it’s time to get selling. 

But there are a few things you should know before you go.

Check out our collection of “Selling to the Government” resources.

Mike Farrell

Mike Farrell

Chief Operating Officer

As COO, I lead BAO's business operations and drive service delivery efforts in order to deliver an excellent experience for our Clients. I've spent most of my career leading tech sales teams including 17 years of experience selling into the Public Sector.

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