Introducing the BAO + Column Five Partnership

Posted by Jessica Pilat, Vice President of Marketing February 18, 2015
Category: Blog Post

Do you love Infographics as much as we do? Perhaps it’s because they are 30x more likely to be read than a text-only article, or it’s their ability to tell a simple story from very complex data, or it’s just their beautiful design – we can’t get enough.  

BAO is excited to offer our Opportunity Identification Clients the chance to share our love and create incredible Infographics at a discount! Introducing the BAO + C5 Partnership

For ten years, BAO’s PMG Division has put our Clients in a powerful position: one in which they know the most about their target market. OppID™ Clients know who is buying, when they’re buying and even why their buying. They also know the key trends, challenges and opportunities in the market. Now BAO wants to help them better showcase their thought leadership position by maximizing this account intelligence.

We’ve seen our high tech Clients do interesting things with our account intelligence, like:

In our own marketing efforts, BAO often utilizes its own PMG services to consistently comb Corporate America and the Public Sector to uncover trends and opportunities for our Clients. But we struggled with how to best deliver that intelligence to you. We’ve always admired our Client Marketo’s digital marketing and found ourselves returning to their site to view their infographics for inspiration. And that’s how we came across Column Five, the cutting edge data visualization company who was helping Marketo maintain their great brand by assisting them in designing compelling visual content.

As we did more and more of our own work with C5 (check out our Mid Market series), we found a great synergy in our shared passion for making real data consumable. We talked extensively about BAO Clients that use our OppID™ services and how they can use that data to be a thought leader in their space. And that is how this partnership was born.

Introducing our new partnership with Column Five, the leading data visualization agency.

Using data from an unbiased third party source is a great way to show your credibility, and further encourage your audience to consume your content.  Now that you have the great data from your OppID™ project, let C5 help you construct a visual narrative through world class design.  Check it out and if you'd like to take advantage or have questions reach out to

Jessica Pilat

Jessica Pilat

Vice President of Marketing

I lead BAO’s go-to-market strategy, including our own demand generation. It’s fun marketing to marketers and sales people because I understand their challenges and needs. And, yes, I’m also a BAO Client!

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