Blog - By Appointment Only

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Nick Slipp

Director of Marketing

As a marketing director at BAO, I wear many hats. I believe segmentation leads to success and in blending the old and new of outbound and inbound. The best thing about marketing to marketers & sellers is the ability to relate to my target audience.

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Hyper Growth and Other Sales & Marketing Trends

Posted by Nick Slipp October 19, 2015

Category: Blog Post

72. That’s the percentage of high tech organizations that are growing their field sales teams in the next year. Hyper-growth stands out as the biggest takeaway from BAO’s Inside Outside Sales & Marketing Trend Report.

Tags: Lead Generation, Inside Sales, Opportunity Identification, Marketing, Sales, Go-to-market strategy

#Savetheb2bsalesrep : The Un–Death of the B2B Salesperson

Posted by Nick Slipp June 10, 2015

Category: Blog Post

Seeing #Savetheb2bsalesrep plastered across a giant screen at the 2015 SiriusDecisions Summit came as a complete surprise. Few could have expected such an abrupt reversal.

Tags: Appointment Setting, Best Practices, Go-to-market strategy, Conferences

3 Reasons We’re Excited for the SiriusDecisions 2015 Summit

Posted by Nick Slipp May 6, 2015

Category: Blog Post

With the 10th annual SiriusDecisions Summit fast approaching, here's three interesting trends we're seeing emerging on the sales and marketing landscape.

Tags: Account-based marketing (ABM), Demand Generation, Conferences

The Appointment Setting Success Spotlight: My Favorite Meeting with BAO ISR Alex Boggs

Posted by Nick Slipp May 13, 2014

Category: Blog Post

Alex Boggs is one of BAO's most talented senior ISRs. He's been with BAO for more than 10 years and in that time, he’s set nearly 5,000 meetings for his Clients. Here, he gives the highlights of his all-time favorite meeting.

Tags: Inside Sales

Selling to State and Local Government: Tips From the COO of BAO

Posted by Nick Slipp February 2, 2011

Category: Blog Post

Mike Farrell, BAO’s Chief Operating Officer, has more than 20 years of experience in sales – with a focus on the Public Sector. Here, he chats with us about successful selling into state and local governments.

Tags: Selling to the Government, Public Sector Marketing