Read the latest trends and insights in appointment setting, demand generation and high tech inside
sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our
executives and key industry leaders.
Securing appointments in the FED and SLED markets requires a unique approach. BAO has been successfully executing appointment setting campaigns for clients in the public sector for over two decades.
What if you knew exactly which accounts your competitors’ solutions are installed in? And what if you knew when those solutions are up for renewal, and how satisfied (or not) they are?
The B2B technology sales cycle is often a journey of a thousand miles. And as the saying goes, that journey begins with a single step—the first sales meeting
Onboarding new sales reps takes time and resources. Training, messaging, and a good territory plan are all critical to making them successful. In B2B tech, this process typically takes 6-12 months.
We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
In this research brief, SiriusDecisions describes the three ABM strategy options, including when each works best, their primary focus, as well as detailed resource considerations.
Sales kickoff is one of the most important events for any B2B sales and marketing organization. It’s where you set the tone and the strategy for achieving your goals for the year.
Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
