Blog

Read the latest trends and insights in appointment setting, demand generation and high tech inside sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our executives and key industry leaders.

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Extended Training for Inside Sales Teams - The Proof is in the Pipeline

Posted by Jessica Pilat January 25, 2019
Category: Blog Post
The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.
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Hiring, Training, and Managing Business Development Representatives: A Data-Driven Approach

January 16, 2019
Category: Trend Reports
Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.
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Generating Demand in HR Technology

December 12, 2018
Category: Blog Post
174. That’s the number of calls it takes to secure a single meeting with a HR tech decision-maker, a rate 51% higher than for other tech solutions.
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BAO Returns to its Roots - HQ Relocates to Chelmsford, MA

December 7, 2018
Category: Blog Post
"One of the things we're most proud of is that we help to create sales careers.” In November, BAO headquarters relocated from its home of eight years in Andover to new office space in Chelmsford, MA.
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Account Insights Put The MARKET Back in MARKETing

December 6, 2018
Category: Videos
BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.
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Generating Demand in Cybersecurity

October 24, 2018
Category: Blog Post
137. That’s the number of dials it takes to secure a single meeting with a cybersecurity decision-maker. An increasingly crowded market, it’s understandable that the number of calls needed to secure a meeting in cybersecurity is 19% higher than other tech solutions.
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Overcoming the Lead Quality Obstacle & Other Challenges Facing Inside Sales

October 17, 2018
Category: Blog Post
Marketing and sales teams’ success relies heavily on the leads they generate, qualify and subsequently close. However, at several points along the sales cycle, the issue of lead quality can cause the two to be at odds.
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Why Do you BAO?

September 27, 2018
Category: Videos
Inside Sales at BAO is the place to: be trained, be rewarded, be a family, and be yourself. Could you BAO?
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BAO Trend Report: Inside Sales

September 4, 2018
Category: Trend Reports
"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.
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Destination Pipeline: Warm up the Mid-Market

August 6, 2018
Category: Blog Post
Made up of 19,000+ companies the mid-market is large, fragmented & frequently misunderstood. But it’s a target market with an abundance of high growth companies that have a myriad of tech challenges & active initiatives.
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