Read the latest trends and insights in appointment setting, demand generation and high tech inside sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our executives and key industry leaders.

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Appointment Setting in the Public Sector

April 6, 2020
Category: Service Overviews
Securing appointments in the FED and SLED markets requires a unique approach. BAO has been successfully executing appointment setting campaigns for clients in the public sector for over two decades.
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Let’s talk about eliminating the competition.

March 17, 2020
Category: Blog Post
What if you knew exactly which accounts your competitors’ solutions are installed in? And what if you knew when those solutions are up for renewal, and how satisfied (or not) they are?
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The Current State of Appointment Setting

March 5, 2020
Category: Blog Post
The B2B technology sales cycle is often a journey of a thousand miles. And as the saying goes, that journey begins with a single step—the first sales meeting
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Let’s talk about getting your new reps more at-bats.

February 14, 2020
Category: Blog Post
Onboarding new sales reps takes time and resources. Training, messaging, and a good territory plan are all critical to making them successful. In B2B tech, this process typically takes 6-12 months.
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Marketers: What do reps think about trade show leads? (You might be surprised—we were)

February 12, 2020
Category: Blog Post
We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
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What Does it Take to Set 6,000 Appointments? A Q&A with BAO's Robbie Gonsalves

January 29, 2020
Category: Blog Post
Master Inside Sales Rep Robbie Gonsalves recently achieved a big milestone when he secured his 6,000th appointment.
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Account-Based Marketing (ABM): Three Strategy Options

January 6, 2020
Category: White Papers
In this research brief, SiriusDecisions describes the three ABM strategy options, including when each works best, their primary focus, as well as detailed resource considerations.
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Read This Before You Plan Your Sales Kickoff for 2020

December 20, 2019
Category: Blog Post
Sales kickoff is one of the most important events for any B2B sales and marketing organization. It’s where you set the tone and the strategy for achieving your goals for the year.
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BAO Trend Report: Field Sales’ Perspective on Inside Sales and Marketing

December 9, 2019
Category: Trend Reports
Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
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How BAO's OppID Helped Interana Find the Perfect Prospects

September 23, 2019
Category: Case Studies
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
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