Blog

5 Reasons to Outsource Inbound Lead Qualification

Posted by Jessica Pilat March 11, 2019

Category: Blog Post

Inbound marketing is a great strategy that when done well, educates prospects and brings them to you. But, of course, it doesn’t do all the hard work for you.

Tags: Lead Qualification, Lead Follow Up

A Conversation with BAO’s Founder Suzanne Higgins

March 8, 2019

Category: Blog Post

March 8th is International Women’s Day, and to celebrate, we spent a few minutes speaking with BAO's founder Suzanne Higgins.

Tags: Inside Sales

Dialing Up Inside Sales: Why Prioritizing Cold Calling Works

Posted by Jessica Pilat February 28, 2019

Category: Blog Post

It’s simple, really. The more inside sales reps dial the phone, the better results they get. And the reverse is also true: reps who do not pick up the phone see low levels of quota attainment.

Generating Demand in the Mid-Market

February 25, 2019

Category: Blog Post

140. That’s the number of dials it takes to secure a single meeting with a tech decision-maker in the mid-market.

Tags: Appointment Setting, Lead Generation, Demand Generation

It’s Time to Start Practicing Responsible Lead Generation

Posted by Jessica Pilat February 13, 2019

Category: Blog Post

Picture it: You have 5,000 leads from your trade show or campaign. Somewhere in there are 135 contacts who have an active initiative and actually want you to call them. But which 135 are they?

Tags: Lead Generation, Lead Qualification, Lead Follow Up

Extended Training for Inside Sales Teams - The Proof is in the Pipeline

Posted by Jessica Pilat January 25, 2019

Category: Blog Post

The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.

Tags: Inside Sales, Best Practices

Hiring, Training, and Managing Business Development Representatives: A Data-Driven Approach

January 16, 2019

Category: Trend Reports

Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.

Tags: Inside Sales, Best Practices, Sales

Generating Demand in HR Technology

December 12, 2018

Category: Blog Post

174. That’s the number of calls it takes to secure a single meeting with a HR tech decision-maker, a rate 51% higher than for other tech solutions.

Tags: Appointment Setting, Lead Generation, Demand Generation

BAO Returns to its Roots - HQ Relocates to Chelmsford, MA

December 7, 2018

Category: Blog Post

"One of the things we're most proud of is that we help to create sales careers.” In November, BAO headquarters relocated from its home of eight years in Andover to new office space in Chelmsford, MA.

Tags: BAO News, Inside Sales, Working at BAO

Opportunity Identification (OppID™) Explainer Video

December 6, 2018

Category: Videos

BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.

Tags: Lead Generation, Account Intelligence, Opportunity Identification, Marketing, Sales

Read the latest trends and insights in appointment setting, demand generation and high tech inside sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our executives and key industry leaders.