Blog

BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.

At BAO we say “we connect people, it’s our calling,” and securing more than 34,000 meetings over a 12 month span supports that adage. Here's an inside look at the who, what and where from the Telephone Trenches.

Generating leads within the Government requires a unique approach. Because of the differences between the public and private sectors, BAO has developed a Public Sector practice complete with an internal certification process to help Clients succeed in the Public Sector.

With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.

82% of marketers are currently doing or planning ABM programs. But only 12% of organizations are confident that they have the insights they need to succeed with ABM. . .

We’ve always been strong proponents of leveraging account intelligence to improve sales and marketing – long before the term Account-Based Marketing was ever coined. But, there is one key component without which ABM simply doesn’t work: account intelligence.

Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead. With Lead Qualification, BAO acts as an extension of your team to rapidly contact and qualify any volume of leads.

We always enjoy celebrating our Clients’ successes. We're very excited about an article in the November 2016 issue of a new ABM publication, “ABM in Action,” highlighting O.C. Tanner’s successful ABM strategy.

ABM is the strategic approach marketers use to support a defined universe of accounts. But where do you start? The ABM resource center is designed to help you build out the ABM strategy that’s right for your business.

Creating and maintaining sales productivity in the mid market is challenging. With 19,083 companies, the mid market is large, fragmented, and frequently misunderstood. But it is a target market with lots of rapidly growing companies.