Blog

Read the latest trends and insights in appointment setting, demand generation and high tech inside sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our executives and key industry leaders.

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Building a Solid Account-Based Marketing (ABM) Foundation with Custom Insights from BAO

October 3, 2016
Category: Service Overviews
ABM is impossible without insights. A solid ABM strategy uses insights to prioritize the right ABM targets, know what to say to engage that defined universe of accounts and gain access to the decision makers within those companies.
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The SiriusDecisions Account-Based Marketing Framework

September 13, 2016
Category: White Papers
Describing the basic framework around account-based marketing, the SiriusDecisions ABM Framework is a set of process steps and foundation elements that support ABM strategy and delivery.
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Solving the Organizational Challenge

September 12, 2016
Category: Blog Post
SiriusDecisions recently published an infographic of The Modern Chief Sales Officer’s Top Five Challenges. In this final blog in a 5 part in a series, we focus on ideal organizational design and investments.
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Solving the Alignment Challenge

August 30, 2016
Category: Blog Post
In a recently published infographic, SiriusDecisions highlighted the top 5 challenges facing sales leaders. In this fourth blog in a 5 part series, we dig into improving sales alignment.
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Solving the Pipeline Predictability Challenge

August 19, 2016
Category: Blog Post
SiriusDecisions recently published an infographic on the 5 top challenges facing sales leadership. In this the third blog in a 5 part in a series, we focus on understanding buyer needs and pipeline predictability.
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Solving the Sales Productivity Challenge

August 2, 2016
Category: Blog Post
In a recently published infographic, SiriusDecisions highlighting the top 5 challenges facing sales leaders. In this second blog in a 5 part series, we focus on the challenge of improving sales rep productivity.
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BAO and Castlight: Appointment Setting On Demand

July 20, 2016
Category: Case Studies
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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Solving the New Rep Ramp-up Challenge

July 13, 2016
Category: Blog Post
SiriusDecisions recently published an infographic highlighting the top 5 challenges facing sales leaders. In this blog, we dig into one challenge that we see frequently among sales: How to hire the right people and get them contributing to pipeline quickly.
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On-Demand Webinar: Practical Strategies for Targeting the Fortune 1000

June 16, 2016
Category: Webinars
In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
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Is Killer Content Killing Your Team? Get Them Instant Relief with BAO Lead Qualification

Posted by Jessica Pilat June 2, 2016
Category: Blog Post
As organizations dramatically increase their content marketing volume, they’re driving unprecedented volumes of inbound leads. But a lead is only “hot” for so long and our research shows that it takes 31 dials to qualify a single lead - even when it's warm.
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