It’s that time of year – everyone is coming off sales kickoff season. Assignments may have shuffled and everyone is enthusiastic – but when kickoff breaks, reality sets in. New targets require a fair amount of research.
Straightforward, strategic snapshots of your most critical prospects designed to enable better account planning, BAO Account Maps deliver the sales intelligence your team needs to sell far, deep and wide.
In this on-demand webinar, Jim Higgins introduces BAO Account Maps and then Megan Heuer of SiriusDecisions dives deep into best practices for how sales & marketing can best collaborate for effective Account-Based Marketing.
BAO Account Maps provide a detailed, strategic snapshot of the companies that matter to your business by drilling down into the critical sales intelligence you need to quickly strategize a plan of attack for individual accounts.