Blog

Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.

There are prospects out there who are unhappy with your competitors. And accounts using the competition whose contracts are expiring this quarter and next. But locating them can be a challenge.

Welcome to Destination Pipeline, where leads are maximized, new sales reps are productive and your ABM programs make a difference. It’s where you get insight into which accounts are buying now and which ones are dissatisfied with your competitors.

BAO recently conducted a research study of 489 upper mid-market organizations ($500-$999M) to better understand budgeted initiatives, technology adoption, and purchasing trends.

“HR technology is undergoing one of the most disruptive periods it has seen in a decade.” That’s why BAO recently conducted a research study of enterprise organizations to understand what the HR tech market looks like right now.

Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead. With Lead Qualification, BAO acts as an extension of your team to rapidly contact and qualify any volume of leads.

With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.

SiriusDecisions recently published an infographic on the 5 top challenges facing sales leadership. In this the third blog in a 5 part in a series, we focus on understanding buyer needs and pipeline predictability.

In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.

BAO recently profiled enterprises in the Fortune 1000 to identify purchasing activity and new technology adoption trends. At a high-level, 52% of the market have from 1 - 4 budgeted IT projects.