In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
Strong brands and huge revenues indicate lots of opportunity among the Fortune 1000, but that’s not always the case. A recent study of the Fortune 1000 reveals some smart strategies for attacking this coveted market.
While the Fortune 1000 has always been a hot target market, the “big companies = big opportunity” logic isn’t foolproof. BAO recently surveyed 208 organizations in the Fortune 1000 to understand current budgeted initiatives and technology purchasing trends.