Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. In this brief, SiriusDecisions highlights the insights required throughout each of the ABM process steps.
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
“HR technology is undergoing one of the most disruptive periods it has seen in a decade.” That’s why BAO recently conducted a research study of enterprise organizations to understand what the HR tech market looks like right now.
BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.