In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
It’s that time of year – everyone is coming off sales kickoff season. Assignments may have shuffled and everyone is enthusiastic – but when kickoff breaks, reality sets in. New targets require a fair amount of research.
So marketers and sellers understand the total addressable market in North America, BAO developed a simple coverage checklist complete with basic segmentation criteria to help ensure that you've got it all covered.