Case Study

O.C. Tanner: Marketing with Account Intelligence [Infographic] Case Study

July 14, 2014

In an ideal marketing world, it would be easy to isolate your hottest prospects, create targeted marketing campaigns, and drive qualified leads for sales. O.C. Tanner leveraged BAO's Opportunity Identification to make this a reality by better understanding its target market to drive pipeline and revenue. Check out this real-world example of using an account-based marketing (ABM) strategy to go to market effectively.

O.C. Tanner BAO Case Study