While there are many factors to consider when marketing and selling to any organization, those factors increase in complexity when selling IT in the higher education market. To gauge IT trends in the market, BAO surveyed 225 colleges and universities via our Opportunity Identification (OppID™) service in order to understand upcoming IT projects, deployment preferences, challenges and other purchasing factors unique to higher ed.
To learn more about IT buying trends in the higher education market, check out BAO’s Higher Education Trend Report.