BAO Trend Report: Account-Based Marketing (ABM)

BAO recently surveyed 289 B2B technology companies about Account-Based Marketing (ABM) to understand how ABM is being planned and practiced today, particularly in the areas of account selection and target account insights. Among the key trends:

60% of organizations are targeting 50+ accounts and only 12% say they have all the account intelligence they need.

The BAO Account-Based Marketing Trend Report presents the complete findings and insights into how ABM is evolving, including a look at:

• The number of organizations marketers are targeting with ABM.
• How organizations are selecting their ABM targets.
• The types of account insights organizations are collecting for ABM as well as the insights they’d most like to obtain. 
• The ABM approach(s) marketers are practicing or planning to practice.
• The goals marketers have for ABM, as well as the challenges they’re encountering.