BAO recently surveyed 289 B2B technology companies about Account-Based Marketing (ABM) to understand how ABM is being planned and practiced today, particularly in the areas of account selection and target account insights. Among the key trends:
60% of organizations are targeting 50+ accounts and only 12% say they have all the account intelligence they need.
The BAO Account-Based Marketing Trend Report presents the complete findings and insights into how ABM is evolving, including a look at: