The mid-market is big – around 13,000 companies. And the revenue potential is tremendous, but only if you can identify those organizations looking to purchase the solutions you’re selling.
Targeting all companies in this massive universe with the same marketing and sales mix will prove to be an ineffective use of resources because each organization has differing needs and challenges.
BAO's Opportunity Identification market research can help you understand exactly where the information security opportunities are – and Clients use the BAO Intelligence Center to get the account-level intelligence they need to identify and win those deals. The infographic below summarizes the insight BAO delivers in this market.