B2B marketers who focus on account-based marketing (ABM) need to choose what data to leverage to power their activities. 
Because high-quality, reliable data is a foundational element of successful ABM, organizations must have a clear understanding of what data is needed, what insights can be drawn from it and how they are best applied.
In this research brief, SiriusDecisions highlights the insights required throughout each of the ABM process steps for the three ABM deployment models.