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Account-Based Marketing (ABM): Three Strategy Options

This research brief describes the three ABM strategy options, including when each works best.
Account-based marketing (ABM) isn’t a single strategy.

A company may want to consider one (or more) of three options.

The ABM strategy that an organization chooses will ultimately depend on their go-to-market model and business goals, as well as available marketing resources.

In this research brief, SiriusDecisions describes the three ABM strategy options, including when each works best, their primary focus, as well as detailed resource considerations.

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