Account-Based Marketing (ABM): Three Strategy Options

January 6, 2020
Category: White Papers

Account-based marketing (ABM) isn’t a single strategy; a company may want to consider one (or more) of three options.  Account-based marketing Three Strategy Options

The ABM strategy that an organization chooses will ultimately depend on their go-to-market model and business goals, as well as available marketing resources. 

In this research brief, SiriusDecisions describes the three ABM strategy options, including when each works best, their primary focus, as well as detailed resource considerations.