Targeting: It's All Relative

February 22, 2012
Category: White Papers

For far too long, b-to-b executives from the top on down have been lured by the world of possibility Targeting Its All Relativewhen considering target markets, often to the detriment of marketing, sales and the business in general.

In this brief, analyst firm Sirius Decisions introduces relative targeting, a concept that helps organizations focus their demand creation efforts on the world of probability versus possibility.