Mike Farrell, Chief Operating Officer at BAO, sat down with Mark Amtower – a nationally known consultant, speaker, author, and radio host who is known as "the Godfather of government marketing" – for a series of podcasts that focus on effective strategies for selling into the Public Sector. Register at right to access these brief-but-very-informative audio sessions that download in one MP3 file.
As one of the foremost experts in selling to the government, Mark fields a lot of questions. In this session, he and Mike talk you through which ones are most important to answer.
In their decades of experience, Mark and Mike have navigated plenty of challenging situations – both common and uncommon. In this session, they discuss how to best strategize around those challenges in order to be successful.
In this session, Mark and Mike share the secrets for success in selling to the government – the must-haves, the unwritten rules and unusual approaches that have worked for them.