We’re the Appointment Setting leaders. If you have questions, we have answers.
Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)
With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.
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Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.
"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.
“HR technology is undergoing one of the most disruptive periods it has seen in a decade.” That’s why BAO recently conducted a research study of enterprise organizations to understand what the HR tech market looks like right now.
BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.
The BAO Inside / Outside Sales & Marketing Trend Report takes a deep dive into the current sales and marketing landscape and offers key demand generation insights on growth plans, roles & responsibilities, inbound leads and other factors.
The BAO Higher Education Trend Report takes a deep dive into the overall IT landscape in the higher ed market and presents the latest trends on campus about wireless, cloud, security and other technology initiatives.
Converged infrastructure offers the potential of big benefits for adopters but also triggers significant impact across numerous components of the datacenter. We were curious, what does the market for converged infrastructure actually looks like?