Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

Page 3 of 74 items

How SkillSurvey Turned Content Marketing Into Real Pipeline

November 22, 2016
Category: Case Studies
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
Read More

Perspectives From the Field: BAO and Fidelis

October 20, 2016
Category: Case Studies
At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.
Read More

Building a Solid Account-Based Marketing (ABM) Foundation with Custom Insights from BAO

October 3, 2016
ABM is impossible without insights. A solid ABM strategy uses insights to prioritize the right ABM targets, know what to say to engage that defined universe of accounts and gain access to the decision makers within those companies.
Read More

The SiriusDecisions Account-Based Marketing Framework

September 13, 2016
Category: White Papers
Describing the basic framework around account-based marketing, the SiriusDecisions ABM Framework is a set of process steps and foundation elements that support ABM strategy and delivery.
Read More

BAO and Castlight: Appointment Setting On Demand

July 20, 2016
Category: Case Studies
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
Read More

On-Demand Webinar: Practical Strategies for Targeting the Fortune 1000

June 16, 2016
Category: Webinars
In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
Read More

BAO Trend Report: Fortune 1000

May 9, 2016
Category: Trend Reports
BAO recently profiled enterprises in the Fortune 1000 to identify purchasing activity and new technology adoption trends. At a high-level, 52% of the market have from 1 - 4 budgeted IT projects.
Read More

Technology Purchasing Trends in the Fortune 1000 [Infographic]

April 8, 2016
Category: Infographics
While the Fortune 1000 has always been a hot target market, the “big companies = big opportunity” logic isn’t foolproof. BAO recently surveyed 208 organizations in the Fortune 1000 to understand current budgeted initiatives and technology purchasing trends.
Read More

Solving The Lead Follow Up Challenge: Scalable Lead Qualification in the World of Inbound Marketing

February 3, 2016
Category: Videos
Generating leads is more important to B2B technology sales & marketing teams that ever before as many organizations are focused on creating an increasing volume of leads. But another challenge that’s equally important: following up on all those leads.
Read More

On-Demand Webinar: Four Trends to Track in 2016

December 14, 2015
Category: Webinars
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.
Read More