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Let’s talk about finding your Ideal Customer Profile (ICP) at volume.

March 5, 2021
Category: Blog Post

Let's Talk finding your ICP at volume

Technology has gotten really good at inferring prospect needs and pushing out communications at scale, but it can’t have an authentic conversation. At BAO, we have conversations that drive real results—like finding your ICP at volume.

You know what your ideal customer profile (ICP) looks like. And you’re always on the hunt for prospects that fit those elusive ICPs.

But they can be hard to find, and often the real ICP gold lies in data that you have to dig for, such as a specific functional use case, a particular tech stack configuration or contract expiration date.

With BAO, you can map your target market to identify your ICPs, so you can focus on prospects actively in-market who are most likely to buy and become satisfied customers.“BAO put a microscope on our market and helped us understand not only the persona, but the tipping point of engagement.” – Scott Leatherman, CMO at Interana

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