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25+ years helping Public Sector teams accelerate growth

Leverage our deep expertise and unrivaled database in the FED/SLED markets

Trusted by technology leaders to build Public Sector pipeline.
Diane Walters
SLED Industry Marketing Manager, Everpure
"The BAO team has done a fantastic job… The SLED reps are so much more engaged than ever before. Our southeast district manager sent me an email saying ‘they are on FIRE’ when he saw so many meetings are being scheduled for his team. We appreciate the great partnership!"
Jean Cleghorn
Senior Marketing Manager, Public Sector, Commvault
"What really surprised me about working with BAO is the experience level of their prospecting teams. These are not newbies trying to figure out how to dial-for-dollars, they’re sales professionals who quickly understood the value of our offering and used their unique talent to translate that understanding into meetings with target account contacts."
Sarah Oasen
CEO, Empower Solutions
"After evaluating multiple providers, BAO consistently delivered the strongest results in the Federal space. The meetings they've secured with key decision-makers haven’t just filled our pipeline—they’ve directly contributed to closed revenue. Their proven prospecting expertise has elevated our demand generation efforts and increased the value we deliver to our strategic OEM partners."
Built for Public Sector. Proven at Scale.
180,000+
meetings secured in the Public Sector.
1/3
of BAO's business is Public Sector.
22,000
Public Sector sales execs supported.
And we’re delivering today.

In the last 12 months, on behalf of our clients, BAO has secured:

1,025
Federal meetings. 150+ immediately advanced to demos or proposals.
1,357
State and Local government meetings. 150+ immediately advanced to demos or proposals.
1,502
Education meetings. 120+ immediately advanced to demos and proposals.
Based on client-reported outcomes immediately following the first meeting.
From Federal access to $1.7M in closed business.
200 meetings secured. 18 active opportunities. Red River turned to BAO to expand its reach across the Federal market, creating new opportunities and getting deeper into the agencies that mattered most.
Read the case study
Public Sector requires a different playbook.

BAO has built the expertise and data to prospect effectively in this market. We understand the budget cycles, organizational structures, titles and buying processes that make Public Sector different.

The agencies and contacts
Our unmatched database includes 66K contacts in just under 7K federal agencies, and 306K contacts in more than 56K SLED agencies and institutions
The decision-makers
Accurate contact details are just the first step—we know who to reach out to, and it’s not the same as in the private sector
Specialized experience to get you access to the FED/SLED market

Our public sector practice creates a competitive edge for your solutions in this unique market

Know the ins and outs
Our Inside Sales Representatives (ISRs) are trained to understand how prospecting into this market differs from corporate America
Navigate the maze of sub-agencies, divisions, and offices
We understand the bureaucracies of sales cycles, regulations, and procurement and contract rules
Speak the language
Our ISRs can effectively “translate” your messaging so it will resonate with this unique audience
Learn more
Where do you need more Public Sector coverage?

Whether it’s breaking into new agencies, expanding within priority accounts, reaching new buying groups or creating more activity in under-covered territories, BAO gives your sales team the coverage to pursue the opportunities that matter most.

Build your Public Sector pipeline