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Our Story

Founded in 1997, BAO is a family owned and operated business that has grown up from modest beginnings to be an undisputed appointment setting leader and prospecting innovator

We have sales in our DNA—literally

Our team now includes more than 200 highly skilled and experienced sales professionals, who all share the original vision that inspired a small team of smart, passionate people determined to change the way high-tech companies go to market.

Humble but strong beginnings

First “headquartered” in a family room, we launched BAO with little more than two telephones and a few legal pads. Though our initial operation lacked swanky office space and cutting-edge technology (CRM platforms weren’t even mainstream back then), we had more important assets: three generations of sales experts, all with old-school grit and big ideas.

Tenacity meets technology and the business takes off
BAO’s organic growth is a testament to the persistence and professionalism of the original team, most of who still come to work every day at our main office. As clients moved from one company to another, they brought BAO with them—because they value the results that BAO delivers.
We’ve continued to integrate new technologies, expand our capabilities, and offer more sophisticated solutions. Over the years, we have moved six times to accommodate our growing team. Each time, we think we’ve maxed out the potential, but the demand is still growing and so are we.
Still fiercely dedicated to our original passion and purpose—and to our people

When we started this company, we knew we were taking on the toughest sales job out there. Cold calling is not for the faint of heart, and we do it better than anyone else. Though technology has introduced new twists to the age-old sales game, we’ve remained true to our mission: give high-tech leaders a smarter, more effective way to go to market.

We’ve also been intentional about protecting our company culture. We consider the work more of a calling than a job, and we consider our teammates more family than colleagues. We often joke that we have a family tree instead of an org chart, but we’re dead serious about taking care of our people. We’re asking them to do a hard job. They deserve to be rewarded and supported, financially and personally.

This is our story so far
We’re proud of our company, our people, and our clients and we invite you to learn more about who we are, what we do, and what makes us different. We’re changing the way high-tech companies go to market, and we’d love for you to join our family.