Appointment Setting Scale, speed, and the best success rate in the industry

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Cold calling isn’t easy, but to meet your sales goals you need people hitting the phones and building the top of the pipeline every day. Your sales team is more productive when they are focused on nurturing relationships and closing deals. BAO’s highly professional, scalable team helps you jump-start sales cycles by tracking down and engaging your prospects’ executives.

Appointment Setting is where we started and we’re still the best in the business. We’ve set more than 400,000 appointments to-date and 55% of our secured meetings are converted into second sales activities. That’s a success rate 35% higher than the industry average, and it translates to approximately $10 million in pipeline each day. We’re proud that we’re able to consistently make successful introductions into accounts that seemed impenetrable.

What It Is. How It Works.

Because you don’t just want a meeting. You want The Meeting.

We’ve got the contacts, manpower, and skills to get you the meetings that make a real difference:

  • Flexibility, Scalability, and more Productivity With almost 150 reps, each making 175+ calls per day, we connect with thousands of decision makers every single day. Our resources are perfectly equipped to handle whatever volume you need and still deliver stellar results fast.
  • Experienced Sales Reps Each of our Inside Sales Reps (ISRs) is an experienced professional who knows how to communicate the complex value propositions and messaging associated with high-tech products.
  • Serious Partnership Skills Field Sales Reps are our biggest fans. We have sales in our company DNA. We know how to provide frictionless support that works for everyone; it’s actually part of our training. So far, we’ve made more than 18,000 outside reps very, very happy.
  • An Unrivaled Database We built our contact database from the ground up and maintain it with constant, real-time updates. We have hundreds of thousands of active IT connections, as well as key line-of- business contacts in corporate America, hospitals, government agencies, and schools. Whether you’re looking for enterprise, mid-market, or specialty markets, we connect you.

“Working with BAO gave us the opportunity to very quickly ramp up an inside sales function. They have the resources and processes in place to very quickly create and manage an appointment setting program for us, which was something we just weren’t in a place to do in an effective manner – so we’re thrilled to have found a partner that gets stellar results, is flexible with our needs and can scale as necessary.”

Nick Worswick, Vice President and General Manager, Seamless Corporate Accounts

And, our performance-based model means you also get the best possible return on your investment.

Because we are a performance-based, professional sales organization, Clients only pay for results. Because we take delivering outstanding value seriously, we go a step further:

The BAO ROI TrackerTM

Our post-meeting rep survey tool helps you proactively measure and manage your early pipeline activities so you can assess leads, track successes, and validate your BAO investment.

Why It Matters



  • Achieve & exceed your sales and pipeline goals, fast.
  • Get quick, repeated access to the executives who can make a difference for your business.
  • Break into tough-to-crack accounts


  • Use the BAO ROI TrackerTM feedback for comprehensive and organized tracking that helps you measure the results and business value of your investment.
  • Tailor support to meet your sales team’s exact needs.
Learn More about how BAO’s Appointment Setting helps you improve sales productivity and generate pipeline. Fast.