Insights to Get You Up and Running, Fast
BAO recently conducted a market research study of inside sales leaders at high tech companies. 63% of inside teams have cold calling as a primary responsibility, but 55% of teams make fewer than 40 phone calls a day.
Because you don’t just want a meeting. You want The Meeting.
Our specialized services and appointment setting expertise gives your sales and marketing teams the competitive advantage they need to break into those hard-to-crack markets, accounts, and lines of business.
The market knows us as the leader in appointment setting. Our high-tech Clients know the story is much bigger than that.
We’re on a mission to put the market back in marketing with a smarter, more targeted way to fill your pipeline.
With a combination of account-by-account intelligence, highly experienced sales professionals, and old-school grit we deliver a more effective way to go to market – one that bridges the gap between marketing and sales so your entire team is more efficient and productive.
From innovative start-ups to industry giants, we work with the best companies in high-tech.
At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.Read More of the Case Study
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.Read More of the Case Study
October 3, 2018
Extended Training for Inside Sales Teams - The Proof is in the Pipeline
The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.
The people on our team are constantly growing, learning, collaborating, and working hard to build their own success stories.
Whether you are just starting your career or you are an experienced sales representative looking for a positive change, we hope you ask:
BAO Trend Report: Inside Sales
Happy 20th Birthday BAO
BAO Trend Report: Account-Based Marketing (ABM)
From the Telephone Trenches [Infographic]
Gigamon: BAO Appointment Setting Customer Success Story
How SkillSurvey Turned Content Marketing Into Real Pipeline
100 Brickstone Square
Andover, MA 01810