Account-Based Marketing (ABM)

Introducing BAO’S 90-Day ABM Pilot

Insights to Get You Up and Running, Fast

New Trend Report:

Inside Sales

BAO recently conducted a market research study of inside sales leaders at high tech companies. 63% of inside teams have cold calling as a primary responsibility, but 55% of teams make fewer than 40 phone calls a day.

Hands shaking graphic Appointment Setting Burst Graphic

Generate Pipeline with

Appointment Setting

Because you don’t just want a meeting. You want The Meeting.

More Efficient Marketing Higher Sales Productivity

You can rely on us to uncover & access the opportunities that make the market work for you.

Our specialized services and appointment setting expertise gives your sales and marketing teams the competitive advantage they need to break into those hard-to-crack markets, accounts, and lines of business.

Setting is...

just the tip of the iceberg.

The market knows us as the leader in appointment setting. Our high-tech Clients know the story is much bigger than that.

We’re on a mission to put the market back in marketing with a smarter, more targeted way to fill your pipeline.

With a combination of account-by-account intelligence, highly experienced sales professionals, and old-school grit we deliver a more effective way to go to market – one that bridges the gap between marketing and sales so your entire team is more efficient and productive.

We being judged by the company we keep.

From innovative start-ups to industry giants, we work with the best companies in high-tech.

Fidelis Cybersecurity

At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.

Read More of the Case Study
Dassault Systemes
Dell EMC
Qlik Tech

With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.

Read More of the Case Study
Quest Software

October 3, 2018

Generating mid-market demand

Extended Training for Inside Sales Teams - The Proof is in the Pipeline

The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.

Current Openings

Apply Today!

Come Join Our Team of Rockstar Sales Reps

The people on our team are constantly growing, learning, collaborating, and working hard to build their own success stories.

Whether you are just starting your career or you are an experienced sales representative looking for a positive change, we hope you ask:

Let’s talk. Let's Talk

Every relationship starts with a conversation.


BAO Inc.

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Suite 501

Andover, MA 01810


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